Surprise dip in Apple’s iPhone sales

Apple sales - MF Communications

In the first three months of 2017, Apple sold fewer iPhones than it did a year ago, according to the latest figures released by the Californian company.

With 50.8 million iPhones sold during the first quarter of the year, this is down 1% from the previous year. This news meant Apple shares fell nearly 2% in the hours following trading, despite having hit an earlier record high due to expected better results.

Apple boss Tim Cook said this dip in sales was merely a ‘pause’ as customers wait for the next iPhone.

The company has seen a growth in sales of Apple Watch, AirPods and its Beats earphones, as well as recording an 18% increase in sales of its services, including Apple Pay, iCloud and the App store.

Despite falling unit sales, revenue from iPhones still climbed 1% to $33.2bn due to sales of Apple’s bigger, more expensive iPhone 7 Plus.

With the forthcoming 10th anniversary of the iPhone, expectations are high for the next device. Investors are expecting the next iPhone to be much more than an upgrade, particularly following these disappointing sales results.

The period following Christmas is always the least impressive time of year for Apple’s earnings, however, Apple’s revenue from iPhones was $7bn less than the same period two years ago.

China was partly to blame for the slowdown, with revenue dropping 14% in this area. The Chinese smartphone market is highly competitive, with cheaper products matching Apple in terms of specification.

Apple said quarterly profits were $11bn worldwide, up 4.9% from the same period in 2016.

The firm also announced it would return an extra $50bn to shareholders.

A business mobile solution from MF Communications can help keep you in touch with your customers, wherever you are.

MF Communications offers a complete range of business mobile and mobile business telecommunications products on the O2 and Vodafone network:

  • Latest handsets – through leasing
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  • SIM cards for mobile broadband (tablets etc)
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  • Mi-fi device (wifi through SIM card and dongle device)

Diverting calls to your business mobiles wherever you are means you will never need to miss an important call or risk losing custom whilst you are not at your desk.

MF Communications is a dedicated team of business telecoms solutions specialists, including business mobile telecommunications experts. Not only can we offer you the best deals by having no fixed deals or contractual obligations, we can manage all your business telecommunications services and save you money and time by providing you with one easy-to-read bill simple and one point of contact.

Please email us for further information.  Or to discuss your business mobile solutions needs with one of our UK business managers, call now on 01892 514687.